In 1977 Glen Wilkin-Holland began working at Purfex. Over the next decade he tried his hand at most aspects of the factory, an experience that he values as having provided him with “a really good grounding in how to make mannequins from scratch”. Working his way up from the sanding benches to factory manager, Glen had the opportunity to purchase the company in 1998. Along with his business and life partner Fraser Moreton, Glen embraced the opportunity to continue the legacy of producing high quality locally made display mannequins for the New Zealand market.


The company has braved competition from cheap Chinese imports and found its own niche in New Zealand’s increasingly idiosyncratic fashion market. The legacy continues in the offering of mannequin restoration and conversion. A Purfex makeover might involve replacing the old head with a wooden cap or ‘retro’ head. A recent commission from the Canterbury Museum provided Glen and his staff the opportunity to work with some rare historical models that had been damaged in the 2011 earthquake.

‘Whats Hot’

Early Decter catalogue

These were the first Decter mannequins Purfex made in NZ. El Jay & Gus Fisher used this range and they are still being used by the NZ Fashion Museum. I do not have the old molds but do have access…Read More

Royal Ballet Fund Raiser

One of our Mini Dressmaker forms for Royal NZ Ballet. They make miniature costumes to auction off as fundraisers.

Purfex is on Facebook

Please remember to LIKE us. Check out Purfex behind the scenes, find out what we’ve been up to, read about our latest projects, share our thoughts and view our snaps.



Email Purfex today and we will send you a full catalogue and price list.